Josh Ryan

I did not come to this work from the top. I came to it from the bottom of a hole I had helped dig.
By my early thirties I had built something real in real estate. Then 2008 took it. Not just a bad year, but the whole thing, down to the studs.
I could get over the money. What I could not get over was that no one could tell me why it had happened. Sure, it was a bad economy. A lot of people got hurt. But I had done everything I was told was responsible, the accounts, the insurance, the plan, and I had capable professionals on every piece. Not one of them was wrong about their part. And it all came apart anyway. How do you do everything "right" and still lose?
I went looking to become the person I thought could have prevented it, an advisor. I got licensed, joined a large and respected firm, and waited to learn the knowledge that I had nearly gone under for not knowing. It never came. I learned how to gather assets. I learned how to construct a portfolio as well as anybody. But I never found anyone responsible for the whole picture that a portfolio is only one part of. The industry is not built to teach that, or to sell it. I had gone looking for the architect. I found more engineers, each one appearing excellent, each one certain his square was the game.
There had been a whole board in front of me the entire time, and I had been staring at one square, playing it well, and losing the game. No one was standing where all the pieces could be seen at once. Not me, and not any of the specialists I was paying.
A dozen people can each play one square perfectly and still lose the board, and no one in that arrangement is even accountable for the board itself. Once I saw that the seat was empty, I could not unsee it.
By then I had sat on both sides of the table. The side that gets hurt, and the side that is paid to try to keep it from happening. I understood what the second side kept missing, because the first side had lived it.
In 2013 I left and started Cornerstone. Larger firms had made generous offers to bring my clients over, and every one of them felt like more of the same. I wanted to build the seat that had been missing, so that the next person who had done everything right could finally see the whole board and decide for himself.
The longer version is in my book, The Most Expensive Thing.